The question is not whether Union Jackery is deleterious to Scotland, nor even whether it is done intentionally, but how it can be countered, combated, deterred or stopped. And the answer to that question is consumer power.
I have particular reason to be aware of the importance of branding. In what is now very much a previous life, I gloried in the self-conferred job title of 'Corporate Imaging Consultant'. I'm not sure how often or how much the jargon impressed. But I made a sort of living out of the work, which … Continue reading Scotland the brand! Scotland the nation!