Nobody wanted to hear that the diversity which could exist, however precariously, in a movement and might even be said to enrich it had no place in a campaign. Nobody wanted to hear that inserting diversity into a single-issue campaign was akin to giving it a lethal injection.
We need a campaign that addresses people's sense of injustice. We need a message that sparks anger. Not rage! Anger! Righteous anger.
Get out of the shit!
In real life, if you were being shat upon you would tend to be aware of the fact. There would be unmistakable indications. You'd be likely to detect the signs and register the fact of having been shat upon.